Include these subscribers in campaigns that you generally expect to have a better engagement. If your emails are already landing in spam folder for these subscribers, keeping doing what you’re doing won’t change that. You don’t send to them every campaign.The second step is to exclude these subscribers from your normal day-to-day campaigns and start treating them differently. The subscribers from this segment are most likely to fall into the 90% of gmail subscribers who are not opening your emails. Be sure that you put enough time to ensure that all those subscribers has received at least 5-6 emails. What I would recommend in this situation is to create a segment of people who are on the Gmail domain and haven’t opened an email in a certain amount of time. There’s no easy fix when it comes to recovery from the spam folder, but there are certain things you can try that might improve your chances to land in the inbox. Gmail has very strict regulations and they won’t hesitate to place you in the spam folder even for the simple thing like “they still don’t trust you”. If your emails somehow trigger the spam filters, the email provider (gmail, hotmail, yahoo, etc.) can automatically place your emails in the spam folder, without recipient's knowledge. Now, I understand that in the reports you’re not seeing any (or just a few) spam complaints, but spam complaints are only registered when a recipient manually marks the email as spam. I don’t know how significant is the difference between Gmail and other domains in Open Rate, but if you constantly get low Open Rates on Gmail, I suspect it’s a spam issue.
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